The science

Your water has beentreated. Not purified.

Tap water meets regulations. But compliance doesn't mean purity.

2,100+contaminants identified in drinking water worldwideSource: WHO 2022
73%of UK water supply areas have detectable PFAS levelsSource: Drinking Water Inspectorate
23,000PFAS-contaminated sites identified across EuropeSource: EEA 2024

What's actually in your water

Official data. Not assumptions.

Forever Chemicals

PFAS don't break down — in nature or in your body. They accumulate over time and have been linked to thyroid disruption, immune system weakening, and increased cancer risk. 12 million Europeans are exposed. Regulations are still catching up.

Microplastics

Found in both bottled and tap water. Particles under 20 microns can cross the intestinal barrier and enter your bloodstream. Linked to inflammation, oxidative stress and hormonal disruption. No regulatory limit exists for either source.

Chlorine & By-Products

Chlorine disinfects your water at the plant. It's also what gives tap water that chemical taste and smell. But the real issue is what it creates — THMs, by-products associated with increased risk of bladder cancer and reproductive complications with long-term exposure. The treatment travels all the way to your glass.

Pesticides & Heavy Metals

Lead from aging pipes affects cognitive development and kidney function. Pesticide residues — some banned years ago — still persist in groundwater. Arsenic, even at low levels, has been linked to skin, lung and bladder damage over time.

0.5 mg/LChlorine & disinfection by-products

Chlorine keeps water safe but reacts with organic matter to form trihalomethanes (THMs) — by-products the WHO links to increased bladder cancer risk with long-term exposure.

WHO — Trihalomethanes
PFAsForever Chemicals

PFOA classified as a confirmed carcinogen (Group 1) by IARC/WHO in 2023. These chemicals persist in the environment indefinitely and accumulate in the body.

PFOA = Group 1 Carcinogen (IARC 2023)IARC/WHO Classification
100+Pesticide residues in tap water

UK water companies test for over 100 pesticides. The Drinking Water Inspectorate regularly finds traces that pass through conventional treatment.

WHO — Trihalomethanes
No safe levelLead & heavy metals

The WHO confirms there is no safe level of lead exposure. The UK still has millions of homes connected via lead pipes installed before the 1970 ban.

WHO — Trihalomethanes
1.5 mg/LFluoride (WHO threshold)

Naturally present in water, excess fluoride is linked to dental and skeletal issues. Some regions naturally exceed the WHO recommended limit.

WHO — Trihalomethanes