Choose Your Concern.

Puure addresses the root cause of most common skin and hair problems. Select yours.

Why your skin feels tight after every shower.

Chlorine can strip the natural oils that keep skin soft and hydrated, which is why that tight feeling shows up the moment you step out. Filtering it at the showerhead means your skin isn’t stripped every single day.

89% of lumo users report softer feeling skin within the 14 days
“Didn't realise how much of a difference a shower filter could make until I tried this. My skin feels so much better afterwards, without that usual dry, itchy feeling. Wish I'd bought one sooner!”
Sophie R.

What Actually Changes.

Serums, masks, gentle body washes: you’ve tried them all. The one thing you haven’t changed is the water you start with. Filter out the chlorine and give your skincare a fair shot.

Your skin stops fighting.

Chlorine strips your skin’s natural moisture every time you shower. Take it out of the water and skin can feel calmer and more comfortable, with less tightness, less dryness and a smoother feel.

87% reported less dryness and redness after just 1 week

Your hair transforms.

Without chlorine oxidising every strand, hair becomes noticeably smoother, stronger, and shinier. Breakage reduces. Colour holds its vibrancy weeks longer.

91% Noticed stronger, less brittle hair after 2 weeks

Gentler water for your skin.

Sensitive skin isn’t broken, it’s overwhelmed. You’ve paid for the products, and your shower is undoing them. Lumo’s three-stage filter reduces the chlorine in your water, so the one thing you use every single day is one less thing to deal with. 

89% with sensitive skin saw fewer flare-ups within 4 weeks

How the subscription works

1 Today
Today

Your showerhead is free

Choose a filter plan and the showerhead comes with it at no extra cost, along with your first filters.

2 Every 3-6 months
Every 3-6 months

Fresh filters, delivered automatically

Every 6 months or once a year - you choose. Swap each cartridge every 3 months. We'll remind you.

3 Anytime
Anytime

You stay in control

Modify, pause or cancel whenever you want. No commitment, no hidden fees. Your subscription, your rules.

Our mission

We promise to reduce your exposure to the harmful contaminants hiding in your water.

Lumo’s Advanced cartridge combines three media in one: activated carbon, calcium sulfite and KDF. Water passes through all three before it reaches you, so chlorine is tackled in more than one way, rather than relying on a single filter medium. Built for the short contact time a shower actually allows.

View the science

Three media, one cartridge

Activated carbon, calcium sulfite and KDF work together to reduce chlorine and help cut odours.

CE & NSF Certified

Lead-free certified. REACH compliant. All verified by independent third-party labs.

Join thousands showering in cleaner water

Discover why people made the switch to filtered showering.

Big change

Genuinely didn't expect to notice a difference this quickly. My skin has always been dry, especially in winter, and after a few weeks with this I'm using noticeably less moisturiser. Easy to fit too, took about 2 minutes with no tools

Sam C.

Verified Customer

Dandruff lifesaver

Wasn't what I bought it for, but my scalp has calmed right down. The constant itch has settled and I'm not getting flakes on dark tops anymore. Still using the same shampoo I always have, so I can only put it down to the water. Genuinely surprised.

Ellie F.

Verified Customer

I can wear black shirts again :)

I'd basically stopped wearing black shirts because I was paranoid. A month or so with this and it's not really something I think about anymore. Wore a black jumper all day today and there was almost nothing on my shoulders. Small thing but it made a real difference to what I feel comfortable wearing.

Susie L.

Verified Customer

We are serious about water, ask away

Answered by our product and water quality team

Still have questions? Get in touch

What does the filter actually remove?

The three-stage media is designed to reduce free chlorine. Activated carbon helps with odour and taste compounds, KDF supports chlorine and metal reduction, and calcium sulfite targets chlorine in hot water, where carbon alone is less effective.

Will it improve my water pressure?

Lumo is designed to maintain a steady flow of 5-7 litres per minute, so you shouldn’t notice a drop in your shower's pressure. It’s a filter rather than a pressure booster, so it won’t increase your pressure.

How often do I replace the filter?

We recommend the average household replace their filter every 60-90 days. Heavier use or higher chlorine levels in your area will shorten that. Use our Water Checker for your exact recommended replacement cycle

How do I replace the filter?

Unscrew the bottom of the showerhead anticlockwise, remove the old cartridge, drop the new one in, screw the bottom back on. No tools, no plumber.

Will it fit my shower?

Lumo uses a standard G1/2 connection, which fits most UK shower hoses. It works with handheld showers and most fixed set-ups. If you’re not sure about yours, message us before ordering and we’ll check.

Will it help my skin and hair?

Chlorine is a known skin and scalp irritant, and many people report their skin and hair feel less dry once it's removed. Individual results vary, and the filter isn't a treatment for any medical condition - if you have a diagnosed skin condition, speak to your GP or a dermatologist.

How do I know it's working?

You’ll notice the difference in how your water smells and feels. Your cartridge is designed to last about 3 months, so you replace it on a regular schedule, and subscribers are sent the next one before the old one runs out.

What's your returns policy?

You can return your shower head within 30 days of delivery if it’s unused and in its original packaging. If you’ve already fitted it and something isn’t right, get in touch and we’ll look at it individually. Unopened filters can also be returned within 30 days, but opened filters can’t be, for hygiene reasons, unless they’re faulty. You can skip, pause or cancel your filter subscription at any time from your account, with no fee. If something arrives faulty, email us with your order number and a photo and we’ll put it right at no cost to you. You also have a legal 14-day right to cancel under the Consumer Contracts Regulations 2013. Refunds go back to your original payment method and usually arrive within 5 working days of us receiving your return. Full details are on our Returns & Refunds page.