Customer Stories

Choose Your Concern.

Puure addresses the root cause of most common skin and hair problems. Select yours.

Why hives keep coming back.

Chlorine triggers contact urticaria — redness, welts, itching that appears out of nowhere. Most people blame a new product or stress. It's often just the water. Puure reduces up to 96% of chlorine — so your skin stops reacting to something that shouldn't be there.

94% of users with sensitive skin saw fewer flare-ups within 3 weeks
“Postpartum, I broke out in hives. I realised hard water was a huge factor in addition to my hormones and immune system being crazy! Once I switched my skin felt so much better.”
Emma L.

How it works

1 Today
Today

Try with no commitment

Showerhead, + 2 cartridges (6-month supply) delivered to your door.

£59 FREE
2 Every 6 months (or Yearly)
Every 6 months (or Yearly)

Fresh cartridges, delivered automatically

Every 6 months or once a year — you choose. Swap each cartridge every 3 months. We'll remind you.

3 Anytime
Anytime

You stay in control

Modify, pause or cancel whenever you want. No commitment, no hidden fees. Your subscription, your rules.

What actually changes?

You've tried the serums. The masks. The 'sensitive skin' body washes. But if your shower water is the problem, nothing you put on your skin can undo what's being done to it every day.

Before using LUMOAfter using LUMO
Before using LUMOAfter using LUMO
Before using LUMOAfter using LUMO
Before using LUMOAfter using LUMO

Individual results vary. Photos shared by customers with permission and shown unretouched.

We are serious about water, ask away

Answered by our product and water quality team

Still have questions? Get in touch

What does the filter actually remove?

The three-stage media targets free chlorine, chlorination by-products like trihalomethanes, volatile organic compounds, sediment, and some heavy metals. Carbon handles the organics and taste-and-odour compounds; KDF-55 handles chlorine and metals; calcium sulfite works on chlorine in hot water, where carbon alone is less effective.

Do I need the Anti-Scale add-on?

Add your answer here.

Will it soften hard water?

Our standard ACF filter won't soften water on it's own - hardness is dissolved calcium and magnesium, and no carbon filter can remove it

Will it improve my water pressure?

Add your answer here.

How often do I replace the filter?

We recommend the average household replace their filter every 90 days. Heavier use or higher chlorine levels in your area will shorten that. Use our Water Checker for your exact recommended replacement cycle

How do I replace it?

Unscrew the faceplate anticlockwise, remove the old cartridge, drop the new one in, screw the faceplate back on. No tools, no plumber.

Will it fit my shower?

Lumo uses the standard UK ½" BSP hose connection, which covers the large majority of UK showers.

Will it help my skin and hair?

Chlorine is a known skin and scalp irritant, and many people report their skin and hair feel less dry once it's removed. Individual results vary, and the filter isn't a treatment for any medical condition - if you have a diagnosed skin condition, speak to your GP or a dermatologist.

How do I know it's working?

Chlorine is a known skin and scalp irritant, and many people report their skin and hair feel less dry once it's removed. Individual results vary, and the filter isn't a treatment for any medical condition - if you have a diagnosed skin condition, speak to your GP or a dermatologist.

What's your returns policy?

Chlorine is a known skin and scalp irritant, and many people report their skin and hair feel less dry once it's removed. Individual results vary, and the filter isn't a treatment for any medical condition - if you have a diagnosed skin condition, speak to your GP or a dermatologist.